User-Generated Content And How It Helps In Brand Awareness – A Complete Guide


More than brand advertisements, people trust people’s recommendations. According to a TurnTo Networks survey, 90% of consumers feel it has a greater impact on their purchasing decisions than advertising emails or even search engine results. 

Now, imagine you have a way to showcase people recommending your products. User-generated content is just that!

Not just word-of-mouth marketing, user-generated content offers benefits in multiple ways. One of the most crucial ones is boosting brand awareness.

Keep reading to understand more about user-generated content and how it can boost your brand’s presence!

What Is User-Generated Content?

User-generated content is created by users in images, videos, social media posts, reviews, or testimonials. LinkedIn, Instagram, Twitter, Facebook, and YouTube, are the best social media platforms on which people post their content. 

User-generated content ensures word-of-mouth promotion, eliminating enterprises’ need for additional financial outlays. 

Furthermore, user-generated content offers social proof, authenticity, legitimacy, increased audience engagement, revenue, and much more, in addition to the benefit of word-of-mouth marketing.

As you know what is UGC, to aggregate these social content for your brand, you can use a social media aggregator. This type of platforms help brands to collect, curate and display UGC on different marking touchpoints like email campaigns, social ads, website, digital screens and so on. 

What Makes User-Generated Content Successful?

User-generated content has been producing brilliant results in the marketing world for the last few years, so let’s find out what makes it so successful. 

UGC Prioritizes Customers 

Due to the continual need for businesses to adapt to the shifting preferences of their customers, customer-oriented enterprises are growing. The click of a finger can shorten attention spans in this fast-paced, digitally-run society. Customers will easily switch to another brand if a company isn’t focused completely on them.

Online users have become more adept at identifying which businesses are dishonest and opaque with their marketing strategies.

People Trust People

The notion of the sleazy marketer has reached new heights over the last ten years. Pushy sales techniques are no longer effective with the everyday Joe.

Instead, they are driven by a desire for stories, connections, and face-to-face engagement with real people. Perhaps due to the lengthening amount of time we spend in front of screens.

Although we have been embracing user-generated content (UGC) for generations, social media platforms have made it more widely available. However, it’s also obvious how far people’s trust in marketers has eroded when you learn that 92% of consumers are likelier to believe a recommendation from a friend than sponsored content.

Authentic Content

According to a Cohn & Wolfe study, 63% of consumers stated they would choose to do business with an authentic company over a rival.

In the modern online environment, authenticity is incredibly crucial. Customers are no longer the obedient consumers who follow billboards and TV advertising. Instead, people actively decide their own fate and want to have a role in the businesses they do and do not patronize.

But how do they decide with whom to conduct business? They choose brands that share their beliefs, with which they can relate on a personal level, and that “get them.”

Brand Awareness Through User-Generated Content

User-generated content is the most trustworthy way to enhance brand awareness. That is why generating user-generated content from your customers becomes a priority.

Motivate Customers

Consider this to be the element of your marketing plan that is constantly on. Customers that receive and use your products should always spread the word about them. In addition, assisting your clients in producing UGC is crucial.

50% of consumers say they would like businesses to direct them regarding the kind of content they should produce and distribute. Create “calls-to-action” for your customers to engage in user-generated content (UGC) by examining the most exciting stages of the purchasing process. Here’s how to get started:

  • Right away following purchasing
  • Upon receipt of the good or service
  • When they have seen their product’s results

Give Reasons To Customers To Create User-Generated Content

Encourage customers to produce UGC by providing them with an easy way to tweet or post an Instagram story after purchasing. This can be done by attaching a note with eCommerce products asking them to share their unboxing. Send them an email a few days or weeks after receiving their purchase, asking them to share their feedback on social media. 

These are a few ideas of how you might encourage customers to produce UGC. Still, depending on your business, you can develop the precise methods that are most effective for your target audience.

Organize Campaigns

When you have UGC competitions, you’ll be actively requesting that your customers share their products in a particular manner in the hopes of winning a prize from your company.

Brands & businesses have gathered brilliant results when they organize campaigns and contests. This is not surprising since human nature makes people expect something in return for doing something for people. So, if you offer prizes, people would enthusiastically produce user-generated content for you.

Wrapping Up!

User-generated content is the present and future of the marketing world. User-generated content serves multiple benefits, and not any brand or business should miss it. This blog would surely have given more perspective to user-generated content, and we are sure it would serve your business brilliantly.

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